Direct ordering for independent restaurants
Your food. Your customers.
Your margin.
Direct online ordering, delivery workflows, and connected payments — built around your restaurant and the guests you serve.
Direct online ordering
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Your restaurant. Your brand.
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Bringing People, Process and Profits Together
THE PROBLEM
Third-party apps sit between
you and your customers.
You make the food and deliver the experience. Understand what your ordering channels cost — and where a direct connection could make a difference.
30%
ILLUSTRATIVE RATE
Taken per order
An illustrative marketplace commission. Compare the rate and fees in your own agreement.
Your data
Customer relationships
Understand who can access customer information and how it may be used.
4
Less disconnected work
Evaluate routing, reporting, and fulfillment as one connected workflow.
DO THE MATH ON YOUR DELIVERY APPS
Every order pays somebody.
Understand your share.
A direct ordering channel can change the economics of a sale. Start with an illustrative receipt, then compare your own complete costs.
Order #4412
An illustrative cost comparison
Order subtotal
$68.00
Marketplace commission (30%)
−$20.40
Processing (2.9% + $0.30)
−$2.27
Customer-data access
Check provider terms
You keep on the app
$45.33
Direct order, after processing
$65.73
Before platform fees, delivery, taxes, and other applicable costs. Actual fees and access depend on your agreement.
HOW IT WORKS
Three steps to
more direct ordering.
1
We build your storefront
Your menu, your branding, your domain — an ordering experience that looks like your restaurant.
2
Orders reach your team
Review pickup, delivery, and dine-in routing alongside available POS integrations.
3
You build the relationship
Understand your customer-data access and explore ways to encourage repeat orders.
SAVINGS CALCULATOR
What are commissions costing you?
Move the sliders to match a normal month.
Adjust direct-payment assumptions
COMMISSION PAID PER MONTH
—THAT’S PER YEAR
—Estimated monthly difference after direct processing and the $239 Growth platform fee: —.
Review my numbers →Illustrative comparison, not a savings guarantee. Direct costs include the Growth monthly plan and your processing assumptions. Delivery, taxes, setup, other provider fees, and changes in order volume are excluded. Marketplace processing is assumed included in the entered commission; compare your actual terms. Negative values mean modeled direct costs are higher.
THE PLATFORM
Everything you need,
under one login
Ordering, delivery, payments, and marketing: evaluate a connected setup for your restaurant. Provider capabilities and terms apply.
Commission-free ordering
Explore a flat-fee platform with no percentage-based platform commission.
Your own mobile app
Review branded app options and requirements for your restaurant.
Delivery management
Evaluate pickup, driver dispatch, and delivery workflows.
POS integration
Confirm compatibility with your kitchen’s existing tools.
Marketing & loyalty
Explore appropriate ways to reconnect with guests who choose to hear from you.
Reporting that reconciles
Review order, payment, and payout reporting capabilities.
BUILT FOR INDEPENDENTS
Your brand on the front.
Your numbers on the back.
Create a direct ordering experience that feels like your restaurant. Bring your menu, payment workflow, and customer experience into one practical plan.
✓ Menu and ordering options that fit your business
✓ Clearer reporting and payment handoffs
✓ A direct relationship with your guests
OUR PHILOSOPHY
“Technology should solve a real business problem—not create another layer of complexity.”
S2Square • Our consulting approach
GOOD QUESTIONS
A little clarity before we begin.
Here are a few things business owners often want to know.
The proposed restaurant plans use flat monthly platform pricing. Processing, delivery, setup, and other fees may apply. Confirm all terms in the provider agreement.
Timing depends on your menu, integrations, provider, and implementation scope. We agree a practical timeline after the review.
No single channel strategy fits every restaurant. We can evaluate direct ordering alongside your existing channels.
Available fulfillment and delivery options depend on the selected provider and your location.
Compatibility is reviewed against your existing POS and the provider’s supported integrations.
Keep the kitchen connected to the customer.
Direct ordering should feel straightforward for the people placing an order and the team preparing it. Before selecting a setup, consider menu changes, order timing, pickup instructions, and who handles customer questions. We help you connect those operational details to your ordering and payment options so the channel supports the experience you want guests to remember.
Keep what you earn.
Review your actual costs and explore a direct ordering experience for your restaurant.